Tools · Projects & people
Power / Interest
A stakeholder matrix: put everyone your project affects on one grid, by how much power they have and how much they care. Then you'll know who to work with closely, and who just needs an update.
Based on Aubrey Mendelow's stakeholder matrix (1981), popularised by Gerry Johnson and Kevan Scholes. Where it comes from
Keep satisfied
High power · low interest
Manage closely
High power · high interest
Monitor
Low power · low interest
Keep informed
Low power · high interest
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Manage closely
Your key players. Involve them early, meet them regularly, and make big decisions with them, not just for them.
Keep satisfied
They can stop or speed up your project but aren't following closely. Give short, well-timed updates and don't overload them.
Keep informed
They care a lot but have less say. Share progress often, ask for feedback, and they'll become your champions.
Monitor
Keep an eye on them with minimal effort. People move around: check again when the project changes.
Where it comes from
The idea of mapping stakeholders on a grid comes from Aubrey L. Mendelow, in his paper "Environmental Scanning: The Impact of the Stakeholder Concept", presented at the International Conference on Information Systems in 1981. The power/interest grid in the form most people use today was popularised by Gerry Johnson and Kevan Scholes in their textbook Exploring Corporate Strategy, which presented it as a development of Mendelow's matrix.
The grid design, advice and examples on this page are written by Invent + Discover.