See a whole business on one page. Fill the nine blocks with sticky notes, from who you serve to what it costs, then dot-vote the strongest ideas and let the fit check point out the gaps. Work solo, or open a team canvas and fill it in together, live. Save it as an A4 sheet when you're done.
The Business Model Canvas was created by Alexander Osterwalder and Yves Pigneur. Where it comes from
One line: what it is and who it's for. Not sure yet? Write a POV statement first.
Start with customers, end with costs. One idea per note, and no discussion yet.
Read every note aloud. Merge duplicates and drag notes into the right block.
Everyone gets three dots for the strongest or riskiest ideas. Tap a note's dot button to add one.
Work through the warnings on the right, then save the A4 sheet and compare it with other teams.
The Business Model Canvas was created by Swiss business theorist Alexander Osterwalder, building on his PhD research with Yves Pigneur at the University of Lausanne. It became known worldwide through their 2010 book Business Model Generation, which was co-created with 470 practitioners from 45 countries. Osterwalder's company, Strategyzer, publishes the canvas under a Creative Commons licence, which is why so many free versions of it exist.
The canvas breaks any business into nine building blocks: who it serves, what it offers them, how it reaches them, how it keeps them, how it earns money, and what it needs, does, partners with and spends to make that happen. The right side is about customers and value; the left side is about running the business. A good canvas is one where every note on the left supports something on the right.
Google lists the canvas as a method in the Define phase of its free Design Sprint Kit. The sticky notes, dot vote, fit check and A4 sheet on this page are made by Invent + Discover. Solo canvases stay in your browser and are never uploaded. Team canvases are stored on Google Firebase so teammates can see each other's notes; anyone with the team code can view and edit that canvas, so don't put anything private on it.