Say clearly who you're designing for, what they need, and why it matters. Four short steps.
Your point of view [ who ] needs a way to [ do something ] because [ the surprising reason ].
One specific person or group. Add a detail that makes them real: age, situation, place.
Write it as an action, a verb. Not a product. You're describing the goal, not your idea for it.
The reason behind the need, ideally something you noticed or heard that surprised you. This is what makes the problem worth solving.
The Point of View (POV) statement belongs to the Define stage of design thinking, between understanding people (Empathize) and coming up with ideas (Ideate). This fill-in-the-blank version, [user] needs a way to [need] because [insight], is the POV Madlib taught by the Stanford d.school (Hasso Plattner Institute of Design) in its design thinking guides.
A good POV is about one specific person, describes a need as an action rather than a product, and rests on an insight: something you learned that others might miss. From a good POV, “How might we…” questions almost write themselves, which is why this tool hands straight over to How Might We, and that hands over to Crazy 8s.
This page is made by Invent + Discover. The hints come from simple word rules in your browser, no AI, and nothing you type is uploaded.