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TOOL · HOW MIGHT WE

How Might We

Turn a problem into questions you can design for, in three steps.

  1. 1Your problem
  2. 2Pick questions
  3. 3Your picks

What's the problem?

One sentence: who is stuck, what goes wrong, and where.

Or try an example
Where “How might we” comes from

How Might We is one of the best-known framing methods in design thinking. The phrasing is usually traced to Min Basadur, who used it in creative problem-solving at Procter & Gamble in the 1970s. It became a habit at IDEO and the Stanford d.school, and is a standard step in Google's Design Sprint, taught in the free Design Sprint Kit.

How assumes there is an answer. Might says it's fine if an idea doesn't work. We makes it a shared problem. The five lenses are the classic prompts design-thinking teachers use to push a problem in different directions.

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